Alex Hormozi Quotes

In plain words, pricing this way means you are providing a service at just above what it costs for y...

We question all of our beliefs, except for the ones we really believe in, and those we never think t...

Okay everyone. So here’s the ad account of a gym we just launched. Here are the ads we ran. This is ...

The point of good writing is for the reader to understand. The point of good persuasion is for the p...

The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will a...

The first step is picking the problem to solve. I use a simple model to figure this out. I call it t...

Getting people to buy is NOT the objective of a business. Making money is. And lowering price is a o...

People who experience a victory early on are more likely to continue with something than those who d...

Those who pay the most, pay the most attention.

We start by picking a problem that’s narrow and meaningful. Then, solve it. And, like we just learne...

You run a speed test that shows their website loads at 30% below the speed it should. You draw a cle...

There is no strategic benefit to being the second cheapest in the marketplace, but there is for bein...

Charge as high a price as you can say out loud without cracking a smile.” ​— ​Dan Kennedy

People want to buy expensive things. They just need a reason. And the goal isn’t just to be slightly...

Seven Steps To Creating an Effective Lead Magnet Step 1: Figure out the problem you want to solve an...

How do I know if they’re interested?” → Make them an offer.

Adding a deadline and incorporating one or multiple forms of urgency will get more people to take ac...

But what I came to realize was - leads alone aren’t enough. We want engaged leads: people who *show*...

Reminder: You get rich from what you make. You become wealthy from what you own. And it took me year...

Create flow. Monetize flow. Then add friction.

your most valuable asset ― your attention.

It’s an offer you present to the marketplace that cannot be compared to any other product or service...

The first $100,000 is a bitch, but you gotta do it. I dont care what you have to do—if it means walk...

Iwant to be abundantly clear: the goal should be to charge as much money for your products or servic...

the right way.’ Each went something like this: Step 1: They got me excited about all the new leads t...

lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If yo...

there is a difference between gambling in business and gambling in a casino. In a casino, the odds a...

I’m going to be an entrepreneur so I can be free. Free to do whatever I want, whenever I want, with ...

Scarcity is a function of quantity. Urgency is a function of time. This is where you only limit when...

You run a speed test that shows their website loads at 30% below the speed it should. You draw a cle...

Seven Steps To Creating an Effective Lead Magnet Step 1: Figure out the problem you want to solve an...

A person who pays with their time now is more likely to pay with their money later.

Time delay is the time between a client buying and receiving the promised benefit. The shorter the d...

Create flow. Monetize flow. Then add friction.

For most, if you are under $10M per year, niching down will make you more money. After that, it will...

Growing markets are like a tailwind. They make everything move forward faster. Declining markers are...

have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a p...

After all, as Warren Buffet said, “Price is what you pay. Value is what you get.

If at first you dont succeed, try, try, try again.”—Thomas H. Palmer, Teacher’s Manual

Price is what you pay. Value is what you get.

My offer was simple. I’ll fill your gym in 30 days for free. You pay nothing. I pay for everything. ...

Making shit loads of money breaks people’s minds.

As Dr Burgelman, a famous Stanford business school professor said, it is far better to have understo...

I want to do what you do in my business, but I don’t know how. I’d like to work with you for 6 month...

In marketing and customer acquisition (the process of getting new clients), there are just as many v...

The first step is picking the problem to solve. I use a simple model to figure this out. I call it t...

So have this skill set — the ability to accurately assess markets by taking into account pain, money...

And some just said, “F*CK IT. I’m doing it. I’ll make it work.

«Hazle a la gente una oferta tan buena que se sentirá estúpida si dice que no».

We want to make an offer that’s so different that you can skip the awkward explanation of why your p...

It was an easy offer to sell. I’d fly out. Turn on my lead machine. Work the leads. Then sell the le...

We question all of our beliefs, except for the ones we really believe in, and those we never think t...

Qué hacer - Las CTA le dicen al público que llame al número, haga clic en el botón, proporcione info...

Si tú estás en $ 1M o $ 3M, pensando que tienes un tope y que debes expandirte, estás equivocado. So...

One Step Of A Multi-Step Process.

Given this postulate, a prospect would (in theory) purchase something from you, and the moment their...

A marketing professor asked his students, “If you were going to open a hotdog stand, and you could o...

As Dr Burgelman, a famous Stanford business school professor said, it is far better to have understo...

I laid there silently, pulling up the bank accounts ― a daily ritual.

This book is about how to make profitable offers. Specifically, how to reliably turn advertising dol...

Making shit loads of money breaks people’s minds. It literally stretches their minds so far past wha...

As you likely now know, I have crafted thousands of offers over the last decade. Most failed. Some d...

There is a market in desperate need of your abilities. You need to find it. And when you do, you wil...

As entrepreneurs, we make bets everyday. We are gamblers ― gambling our hard-earned money on labor, ...

This is a massive problem for the entrepreneur because commodities are valued at the point of market...

wasnt selling my membership anymore. I wasn’t selling the plane flight. I was selling the vacation. ...

Complete With A Container Word The container word denotes that this offer is a bundle of lots of thi...

It helped us know exactly who we were speaking to at all times. And exactly whose problems we were s...

In order to sell anything, you need demand. We are not trying to create demand. We are trying to cha...

As Einstein says, “never memorize anything you can look up.” Business is not a spectator sport. You’...

Lloyd, from the above newspaper story, could have gone through this entire book and nothing in here ...

Example: Imagine we help homeowners sell their homes. That is a broad solution. But what about the s...

I laid there silently, pulling up the bank accounts ― a daily ritual.

This is also the reason that the supplement industry ($123B, Grandview Research) is twice the size o...

in business, you can improve your skills to shift the odds in your favor. Simply stated, with enough...

Seven Steps To Creating an Effective Lead Magnet

Implicit-egotism effect: we are generally drawn to the things and people that most resemble us.

Información. A la gente le gusta consumir cosas de formas diferentes. A algunos les gusta ver, a otr...

the odds are stacked against you.

Make people an offer so good they would feel stupid saying no.

A commodity, as I define it, is a product available from many places. For that reason, it’s prone to...

Bigger broader guarantees work better with lower ticket B2C businesses (many people just wont bother...

You only suck if you stop trying. So, try again. You’ll never become world class if you stop after a...

It is what begins the process of getting customers and making money.  It is the first thing any new ...

You will fail. In fact, you will fail until you succeed. But you will fail far longer if you keep ch...

Tienes que hacerlo accesible en sus teléfonos, en un ordenador y en múltiples formatos diferentes. A...

Step #1: We figured out our prospective clients dream outcome. Step #2: We listed out all the obstac...

As you likely now know, I have crafted thousands of offers over the last decade. Most failed. Some d...

Desire is a contract you make with yourself to be unhappy until you get what you want.

gambling our hard-earned money on labor, inventory, rent, marketing, etc., all with

a lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If ...

Grand Slam Offer: Pay one time. (No recurring fee. No retainer.) Just cover ad spend. I’ll generate ...

Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value ...

The good news is that in business, you only need to hit one Grand Slam Offer to retire forever. I ha...

Again, we are not trying to get the most customers. We are trying to make the most money.

Some people get there fast. Some people get there slowly. But everyone gets there eventually, as lon...

Let’s break it down. It wasn’t his product — that was great. It wasn’t his offer — he had a zero ris...

Example: You give away free finance courses, guides, calculators, templates, etc. They are so valuab...

Servicios. Deberás estar disponible en más momentos y de más formas. Más horas al día. Más días a la...

People who help others (with zero expectation) experience higher levels of fulfillment, live longer,...

Fear of loss is stronger than desire for gain.